Welcome to ITV Outcomes Planner

Video Walkthrough
About ITV Outcomes Planner
Quick-Start and Use-Cases Guide for Strategists Methodology Guide for Analysts

What Type of Brand Are You?

Tell Outcomes Planner about your brand

Advanced Options

Advertising effectiveness with currently selected options
Uplift magnitude by time window after broadcast

Which KPI will you use for scenario planning?

Choose a data source to use as your KPI

Upload a daily KPI file with columns: [date], [sessionDefaultChannelGroup], [sessions]
Your KPI with currently selected options

What size campaign do you want to simulate?

Advertisers like your brand tend to run these types of campaigns. You can choose one to use as your schedule by clicking on the table, or create a custom schedule below.
Adjust Base Schedule
Linear and BVOD

Effectiveness Scenarios

Percentage uplift
Total incremental uplift
Weekly percentage uplift
Cumulative KPI uplift
Total KPI performance
Maximum linear attribution measurements
What would an attribution dashboard show?
Summary campaign performance
Peformance by campaign start date